Masdel
Masdel Inc. both distributes and develops an exclusive brand portfolio of health and beauty products for the Canadian market
Project Type
Website
Our Role
Design, Develop
Industry
E-commerce
Masdel
Masdel Inc. both distributes and develops an exclusive brand portfolio of health and beauty products for the Canadian market
Project Type
Website
Our Role
Design, Develop
Industry
E-commerce
Main Goal
Masdel selected Fennel Street as their vendor to support them with their
e-commerce website.
Deliverables
- UI/UX design
- E-Commerce new feature development
- Setup and integration with Mailchimp and Klaviyo
Outcome
- Increased conversion
- Expansion to the US market
- Supported Email Marketing efforts
Main Goal
Masdel selected Fennel Street as their vendor to support them with their
e-commerce website.
Deliverables
- UI/UX design
- E-Commerce new feature development
- Setup and integration with Mailchimp and Klaviyo
Outcome
- Increased conversion
- Expansion to the US market
- Supported Email Marketing efforts
What we did
Support
Fennel Street provided Masdel with a single point of access for design, development, hosting and support.
• E-Commerce new feature development and ongoing support/maintenance
• UX/UI design of landing pages built for conversion
• Integration with existing ERP to pull products into WooCommerce and push orders into ERP
• Setup of multicurrency based on geo location for expansion into US market
• Integration of Google Analytics and Google Tag Manager to monitor and track conversions
• Setup and integration with Mailchimp and Klaviyo to support Email Marketing efforts
Wrap it up
By partnering with Fennel Street, Masdel was able to focus on the rest of their marketing efforts while knowing that their website was in good hands.
CMS
WordPress
Hosting
Cloudsway
Theme
Custom
Builder
ACF & Gutenberg
Plugins
WooCommerce (Multi-Currency, Geo Location), WPML (translation), Legacy ERP integration
