ATS Scientific Products is an Automation Company Specializing in Products for Various Industries
Objectives
The primary goal was to design and develop a custom WordPress website that would enhance user experience, improve site performance, and effectively showcase ATS Scientific Products’ expertise and services.
Challenges
The previous website was outdated, slow, and difficult to navigate. lacked the visual appeal and functionality needed to engage visitors and convert them into clients.
Solution
A website that was not only visually appealing but also fast, responsive, and easy to manage. Custom features to highlight their projects and capabilities, including an interactive timeline on their history.
To enhance accessibility, special attention was given to optimizing product navigation and search efficiency. The site was designed with a user-centric approach, ensuring that products are easy to locate and explore through a fast and interactive interface.
Approach
Our tried and tested approach to every project allows us to deliver on time and on budget.
01
Strategy
We work with each client to build a digital strategy that scales & delivers results.
02
UI/UX Design
From graphic & UX/UI design to web design, development and custom solutions, we’ve got you covered.
03
Execution
We’ve been in the industry long enough to understand what it takes to deliver a website that is built to convert.
04
Results
We don’t just build good looking websites. We build purpose-driven websites that convert.
Research & Planning
We began with a thorough analysis of ATS Scientific Products’ existing website and competitor sites. This in-depth evaluation allowed us to identify key areas for improvement, including navigation, product accessibility, and overall user experience. The insights gained from this research helped define clear objectives for the redesign, ensuring a more intuitive and efficient platform for users.
Design Process
Low-Fidelity Wireframes
Using Figma, we created low-fidelity wireframes to establish the content direction and layout. This step ensured that all necessary elements were included and properly positioned.
Hi-Fidelity Designs
We then developed hi-fidelity designs in Figma, incorporating interactive prototyping to visualize the user experience and gather client feedback. Special attention was given to UI consistency, accessibility, and responsiveness, ensuring an intuitive and seamless experience across all devices. The refined designs not only enhanced visual appeal but also streamlined user interactions, aligning with the project’s strategic objectives.
Development
During the development process, special attention was given to creating solutions that enhance the user experience by providing intuitive site navigation. The primary goal was to simplify access to information, allowing users to easily find the products they need without unnecessary effort.
One of the key solutions was the implementation of a dynamic product filter specifically designed for the site. This feature enables users to sort products by categories, ensuring a fast and convenient search experience. Additionally, when a category is selected, the corresponding information is automatically appended to the URL, allowing users to share specific product selections without losing filter settings.
The developed filter not only improves navigation but also optimizes user interaction with the site, providing flexibility in search and increasing the overall efficiency of the platform.
Live website
One of the standout features was a custom product filter, designed to enhance navigation and make it easier for users to find and sort products efficiently.
Launch
We built a custom WordPress theme with minimal plugins to ensure speed and optimization. The theme was lightweight, focusing on essential functionalities without unnecessary bloat.
Implementation & Results
Project Management
The project was managed using agile methodologies, with regular sprints and client check-ins to ensure alignment and timely progress. Our team collaborated closely, leveraging internal project management tools for efficient communication and task management.
Testing and Launch
Rigorous testing was conducted to ensure the website was fully responsive, fast, and free of bugs. We performed usability testing to gather user feedback and made necessary adjustments before the final launch.
Performance Metrics
Post-launch, the new website saw a significant increase in traffic and user engagement. Page load times were drastically reduced, and the bounce rate decreased.
Client Feedback
ATS Scientific Products was extremely satisfied with the new website. They praised the modern design and improved performance.
“
I’ve had the pleasure of working with Fennel Street for over two years. They are an absolute joy to work with—so easy and professional. The value they provide is outstanding, and their team has truly become an extension of mine. They are always happy to help and ready to jump in whenever I need them. The development is quick, they consistently deliver on time, and the results are always great. I genuinely love working with the Fennel Street team!
Nataly Carbone
Senior Marketing Manager | ATS Life Sciences Systems
Conclusion
The ATS Scientific Products website redesign achieved all goals, delivering a modern, high-performing platform that reflects their brand. We provide ongoing support and plan future updates with interactive features and fresh content.
