ATS Repetitive Equipment Manufacturing is a company in Products for Various Industries
Objectives
The primary goal was to design and develop a custom WordPress website that would enhance user experience, improve site performance, and effectively showcase ATS Scientific Products’ expertise and services.
Challenges
There was no previous website, so we built it from the ground up, incorporating the latest trends in design and development. Our goal was to create a fast, user-friendly, and scalable platform that ensures optimal user experience and meets search engine requirements.
Solution
We developed a modern, fast, and user-friendly website that ensures intuitive navigation for users and easy management for the team. With an optimized structure and responsive design, the site performs seamlessly across all devices and loads quickly.
To ensure scalability and future growth, we implemented a flexible content management system, integrated analytics tools, and SEO optimization mechanisms to enhance visibility in search engines.
Approach
Our tried and tested approach to every project allows us to deliver on time and on budget.
01
Strategy
We work with each client to build a digital strategy that scales & delivers results.
02
UI/UX Design
From graphic & UX/UI design to web design, development and custom solutions, we’ve got you covered.
03
Execution
We’ve been in the industry long enough to understand what it takes to deliver a website that is built to convert.
04
Results
We don’t just build good looking websites. We build purpose-driven websites that convert.
Research & Planning
We began by analyzing modern design trends and competitor websites to identify key elements that enhance usability and engagement. This research helped define the site’s structure, ensuring an intuitive user experience and a scalable foundation for future growth.
Design Process
Low-Fidelity Wireframes
We started by creating low-fidelity wireframes in Figma to outline the site’s structure and content flow. This phase allowed us to define the layout, prioritize key elements, and refine the user journey before moving into detailed design.
Hi-Fidelity Designs
Building on the wireframes, we developed hi-fidelity designs with interactive prototyping to bring the user experience to life. This process ensured a cohesive visual identity and provided the client with a clear preview of the final product, allowing for feedback and refinements before development.
Development
The development process focused on performance, efficiency, and long-term scalability. Instead of relying on third-party plugins, we implemented custom-built functionalities, reducing unnecessary dependencies and ensuring a lighter, faster-loading website. This approach optimized speed while maintaining full flexibility for future enhancements.
The website was built using the Gutenberg block system, providing an intuitive content management experience. To display dynamic data and specialized sections, we developed custom blocks, allowing for flexible management of posts, resources, and other key elements. This significantly simplifies content updates and enables the effortless creation of new pages without additional development.
A strong emphasis was placed on mobile optimization, ensuring a seamless user experience across all devices. Every element dynamically adapts, creating a responsive and intuitive interface regardless of screen size.
The scalable architecture allows the platform to grow alongside business needs. Each component was designed to be easily extendable, enabling the addition of new features and sections as the site evolves.
Live website
One of the standout features was a well-structured resource hub, designed to provide easy access to ATS REM’s case studies, technical documents, and industry insights.
Launch
We built a custom WordPress theme with minimal plugins to ensure speed and optimization. The theme was lightweight, focusing on essential functionalities without unnecessary bloat.
Implementation & Results
Project Management
The project was managed using agile methodologies, with regular sprints and client check-ins to ensure alignment and timely progress. Our team collaborated closely, leveraging internal project management tools for efficient communication and task management.
Testing and Launch
Rigorous testing was conducted to ensure the website was fully responsive, fast, and free of bugs. We performed usability testing to gather user feedback and made necessary adjustments before the final launch.
Performance Metrics
Post-launch, the new website saw a significant increase in traffic and user engagement. Page load times were drastically reduced, and the bounce rate decreased.
Client Feedback
Symphoni was extremely satisfied with the new website. They praised the modern design and improved performance.
“
I’ve had the pleasure of working with Fennel Street for over two years. They are an absolute joy to work with—so easy and professional. The value they provide is outstanding, and their team has truly become an extension of mine. They are always happy to help and ready to jump in whenever I need them. The development is quick, they consistently deliver on time, and the results are always great. I genuinely love working with the Fennel Street team!
Nataly Carbone
Senior Marketing Manager | ATS Life Sciences Systems
Conclusion
The ATS REM website redesign achieved all goals, delivering a modern, high-performing platform that reflects their brand. We provide ongoing support and plan future updates with interactive features and fresh content.
