ATS Life Sciences Systems is an industry-leading automation manufacturing solutions provider
Objectives
The primary goal was to design and develop a custom WordPress website that would enhance user experience, improve site performance, and effectively showcase ATS LSS expertise and services.
Challenges
The previous website was outdated, slow, and difficult to navigate. It lacked the visual appeal and functionality needed to engage visitors and convert them into customers
Solution
A website that was not only visually appealing but also fast, responsive, and easy to manage. Custom features to highlight their projects and capabilities, including a unique location finder.
The new website features a modern design, improved navigation, and enhanced performance, ensuring a seamless user experience. By optimizing code and reducing unnecessary plugins, we achieved faster load times and better responsiveness across all devices. Additionally, SEO enhancements improved search visibility, and the implementation of a Location Finder allows users to quickly and easily access relevant site locations.
Approach
Our tried and tested approach to every project allows us to deliver on time and on budget.
01
Strategy
We work with each client to build a digital strategy that scales & delivers results.
02
UI/UX Design
From graphic & UX/UI design to web design, development and custom solutions, we’ve got you covered.
03
Execution
We’ve been in the industry long enough to understand what it takes to deliver a website that is built to convert.
04
Results
We don’t just build good looking websites. We build purpose-driven websites that convert.
Research & Planning
We began with a thorough analysis of the existing website and competitor sites. This allowed us to identify key areas for improvement and set clear objectives for the redesign.
Design Process
Low-Fidelity Wireframes
Using Figma, we created low-fidelity wireframes to establish the content direction and layout. This step ensured that all necessary elements were included and properly positioned.
Hi-Fidelity Designs
We then developed hi-fidelity designs in Figma, incorporating interactive prototyping to visualize the user experience and gather feedback from the client.
Development
To enhance the accessibility and organization of ATS Life Sciences’ global locations, we developed a custom Location Finder using a shortcode-based implementation rather than a traditional block. This approach ensures greater flexibility, allowing the feature to be easily embedded across different pages without additional configuration.
The shortcode dynamically pulls location data through optimized database queries, categorizing facilities by build sites, service centers, and distributor partners. This setup enables users to filter locations efficiently, access key details, and interact with site-specific information via an intuitive map-based interface.
By leveraging a shortcode, we ensured lightweight performance, easy integration, and maintainability. This method also simplifies future updates, making it effortless to expand and adjust the system as ATS Life Sciences’ global presence evolves.
Live website
One of the standout features was a location finder, designed to showcase the many ATS Life Sciences locations in an engaging manner.
Launch
We built a custom WordPress theme with minimal plugins to ensure speed and optimization. The theme was lightweight, focusing on essential functionalities without unnecessary bloat.
Implementation & Results
Project Management
The project was managed using agile methodologies, with regular sprints and client check-ins to ensure alignment and timely progress. Our team collaborated closely, leveraging internal project management tools for efficient communication and task management.
Testing and Launch
Rigorous testing was conducted to ensure the website was fully responsive, fast, and free of bugs. We performed usability testing to gather user feedback and made necessary adjustments before the final launch.
Performance Metrics
Post-launch, the new website saw a significant increase in traffic and user engagement. Page load times were drastically reduced, and the bounce rate decreased.
Client Feedback
ATS Life Sciences was extremely satisfied with the new website. They praised the modern design and improved performance.
“
I’ve had the pleasure of working with Fennel Street for over two years. They are an absolute joy to work with—so easy and professional. The value they provide is outstanding, and their team has truly become an extension of mine. They are always happy to help and ready to jump in whenever I need them. The development is quick, they consistently deliver on time, and the results are always great. I genuinely love working with the Fennel Street team!
Nataly Carbone
Senior Marketing Manager | ATS Life Sciences Systems
Conclusion
The ATS Life Sciences website redesign achieved all goals, delivering a modern, high-performing platform that reflects their brand. We provide ongoing support and plan future updates with interactive features and fresh content.
