ATS Global Service is an industrial services provider that helps manufacturers control operating costs, reduce unplanned downtime, and maintain optimal performance.
Objectives
The primary goal was to design and develop a custom WordPress website that would enhance user experience, improve site performance, and effectively showcase ATS Global Service expertise and customer stories.
Challenges
ATS Global Service was originally using the ATS Corporate website but approached Fennel Street with an initiative to build a new website dedicated to their business.
Solution
A website that was not only visually appealing but also fast, responsive, and easy to manage. Custom features to highlight their projects and capabilities, including a service bulletin finder.
To enhance search engine visibility, we implemented SEO optimization, improving indexing and discoverability. Additionally, performance enhancements, including code optimization and caching, ensure fast loading speeds across all devices.
The site was also designed with scalability in mind, allowing for future expansions and effortless content updates. By integrating custom interactive elements, we improved user engagement and created a seamless browsing experience tailored to ATS Global Service’s needs.
Approach
Our tried and tested approach to every project allows us to deliver on time and on budget.
01
Strategy
We work with each client to build a digital strategy that scales & delivers results.
02
UI/UX Design
From graphic & UX/UI design to web design, development and custom solutions, we’ve got you covered.
03
Execution
We’ve been in the industry long enough to understand what it takes to deliver a website that is built to convert.
04
Results
We don’t just build good looking websites. We build purpose-driven websites that convert.
Research & Planning
We began with a thorough analysis of ATS Global Service requirements and competitor sites. This helped us identify key areas for improvement and set clear objectives for the design.
Design Process
Low-Fidelity Wireframes
Using Figma, we created low-fidelity wireframes to establish the content direction and layout. This step ensured that all necessary elements were included and properly positioned.
Hi-Fidelity Designs
We then developed hi-fidelity designs in Figma, incorporating interactive prototyping to visualize the user experience and gather feedback from the client.
Development
One of the key functionalities implemented on the ATS Global Service website is the Service Bulletin Finder. This feature was developed using a custom block, seamlessly integrated into the site’s interface to provide users with an intuitive and efficient way to access critical service information.
To ensure fast and efficient data retrieval, we utilized optimized database queries, allowing users to quickly find relevant service bulletins without delays. The system is designed to handle large amounts of data while maintaining a smooth and responsive user experience.
This approach not only enhances the site’s performance but also improves user satisfaction by offering a reliable and efficient tool for accessing essential service documents.
Live website
One of the standout features was a bulletin finder, designed to showcase ATS Global Service bulletins for existing customers.
Launch
We built a custom WordPress theme with minimal plugins to ensure speed and optimization. The theme was lightweight, focusing on essential functionalities without unnecessary bloat.
Implementation & Results
Project Management
The project was managed using agile methodologies, with regular sprints and client check-ins to ensure alignment and timely progress. Our team collaborated closely, leveraging internal project management tools for efficient communication and task management.
Testing and Launch
Rigorous testing was conducted to ensure the website was fully responsive, fast, and free of bugs. We performed usability testing to gather user feedback and made necessary adjustments before the final launch.
Performance Metrics
Post-launch, the new website saw a significant increase in traffic and user engagement. Page load times were drastically reduced, and the bounce rate decreased.
Client Feedback
ATS Global Service was extremely satisfied with the new website. They praised the modern design and improved performance.
Conclusion
The ATS Global Service website redesign achieved all goals, delivering a modern, high-performing platform that reflects their brand. We provide ongoing support and plan future updates with interactive features and fresh content.
